Strategic management

Written for general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability.

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Bibliographic Details
Main Authors: Saloner, Garth (Author), Shepard, Andrea (Author), Podolny, Joel (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 2001
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Online Access:Click Here to View Status and Holdings.
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264 # 1 |a New York  |b John Wiley & Sons  |c 2001 
264 # 4 |c ©2001 
300 # # |a xvii, 442 pages  |b illustrations  |c 24 cm 
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504 # # |a Includes bibliographical references and index 
520 # # |a Written for general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. 
650 # 0 |a Strategic planning 
700 1 # |a Shepard, Andrea  |e author 
700 # # |a Podolny, Joel  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212200 
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