Strategic management

Written for general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability.

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Bibliographic Details
Main Authors: Saloner, Garth (Author), Shepard, Andrea (Author), Podolny, Joel (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 2001
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Description
Summary:Written for general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability.
Physical Description:xvii, 442 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0471380717