UNDERSTANDING MARKETING A EUROPEAN CASEBOOK

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Bibliographic Details
Main Authors:	Phillips, Celia (Author), Pruyn, Ad (Author), Paule-Kestemont, Marie (Author)
Format:	Book
Language:	English
Published:	Chichester JOHN WILEY & SONS, LTD 2000
Subjects:	Marketing > Case studies > Europe Export marketing > Case studies > Europe
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Phillips, Celia \|e author
245	1	1	\|a UNDERSTANDING MARKETING A EUROPEAN CASEBOOK \|c by Celia Phillips, Ad Pruyn and Marie-Paule Kestemont
264	#	1	\|a Chichester \|b JOHN WILEY & SONS, LTD \|c 2000
264	#	4	\|c ©2000
300	#	#	\|a xviii, 214 pages \|b illustrations \|c 23 cm
336	#	#	\|a text \|2 rdacontent
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Case studies \|z Europe
650	#	0	\|a Export marketing \|x Case studies \|z Europe
700	1	#	\|a Pruyn, Ad \|e author
700	1	#	\|a Paule-Kestemont, Marie \|e author
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