UNDERSTANDING MARKETING A EUROPEAN CASEBOOK

UNDERSTANDING MARKETING A EUROPEAN CASEBOOK

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Bibliographic Details
Main Authors: Phillips, Celia (Author), Pruyn, Ad (Author), Paule-Kestemont, Marie (Author)
Format: Book
Language:English
Published: Chichester JOHN WILEY & SONS, LTD 2000
Subjects:
Marketing > Case studies > Europe
Export marketing > Case studies > Europe
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 214 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:047186093X (paperback)
9780471860938 (paperback)

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