Brand Asset Management Driving Profitable Growth Through Your Brands
Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company'...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco, California
Jossey-Bass
2000
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| Edition: | First Edition |
| Series: | The Jossey-Bass Business & Management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand asset management driving profitable growth through your brands