Brand Asset Management Driving Profitable Growth Through Your Brands

Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company'...

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Bibliographic Details
Main Author: Davis, Scott M. (Author)
Format: Book
Language:English
Published: San Francisco, California Jossey-Bass 2000
Edition:First Edition
Series:The Jossey-Bass Business & Management series
Subjects:
Online Access:Click Here to View Status and Holdings.
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