Marketing strategies for competitive advantage
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| Format: | Unknown |
| Published: |
Chichester
John Wiley & Sons
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 406 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471981699 |
Relationship marketing for competitive advantage winning and keeping customers 
MARKETING STRATEGY AND COMPETITIVE POSITIONING 
Marketing Strategy and Competitive Positioning