Marketing management text and cases
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
John Wiley & Sons
2000
|
| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-211982 | ||
| 020 | # | # | |a 0471332380 |
| 040 | # | # | |a ITMB |
| 090 | 0 | 0 | |a HF5415.13 |b .D32 2000 |
| 100 | 1 | # | |a Darymple, Douglas J. |
| 245 | 1 | 0 | |a Marketing management |b text and cases |c Douglas J. Darymple, Leonard J. Parsons |
| 250 | # | # | |a 7th ed |
| 260 | # | # | |a New York |b John Wiley & Sons |c 2000 |
| 300 | # | # | |a xii, 707 p. |b ill. |c 25 cm |
| 500 | # | # | |a Includes index |
| 526 | 0 | # | |a CTU5XX |b IC210 |5 ACIS |
| 526 | 0 | # | |a Pemasaran Islam |b Bachelor in Muamalat (Hons) |5 Academy of Contemporary Islamic Studies |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |v Case studies |x Management |
| 700 | 1 | # | |a Parsons, Leonard J. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=211982 |
| 964 | # | # | |c BOK |d 01 |
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Marketing management text and cases