Marketing management text and cases
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
John Wiley & Sons
2000
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xii, 707 p. ill. 25 cm |
| ISBN: | 0471332380 |
Marketing management text and cases