Marketing management text and cases

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Bibliographic Details
Main Author:	Dalrymple, Douglas J.
Other Authors:	Parsons, Leonard J.
Format:	Unknown
Published:	New York John Wiley & Sons 1995
Edition:	6th ed.
Subjects:	Marketing > Management Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780471600022
040	#	#	\|a ITMB
090	0	0	\|a HF5415.13 \|b .D35 1995
100	1	#	\|a Dalrymple, Douglas J.
245	1	0	\|a Marketing management \|b text and cases \|c Douglas J. Dalrymple, Leonard J. Parsons
250	#	#	\|a 6th ed.
260	#	#	\|a New York \|b John Wiley & Sons \|c 1995
300	#	#	\|a x, 984 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Parsons, Leonard J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=211980
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