Hosting web communities building relationships, increasing customer loyalty and maintaining a competitive edge
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| Format: | Book |
| Published: |
New York
John Wiley & Sons
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvi, 448 p. ill. 24 cm |
| ISBN: | 0471282936 |
loyalty.com Customer Relationship Management in the New Era of Internet Marketing