Value-Based Marketing Marketing Strategies for Corporate Growth and Shareholder Value
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley & Sons, Ltd
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xii, 370 pages illustrations 24 cm |
| ISBN: | 0471877271 (paperback) 9780471877271 (paperback) |
Value-based marketing marketing strategies for corporate growth and shareholder value