Consumer behavior building marketing strategy

Saved in:

Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Best, Roger J., Coney, Kenneth A
Format:	Book
Published:	Boston McGraw-Hill 2001
Edition:	8th ed.
Subjects:	Market surveys > United States Consumer behavior > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-211756
020	#	#	\|a 0072316020
090	0	0	\|a HF5415.33.U6 \|b H38 2001
100	1	#	\|a Hawkins, Del I.
245	1	0	\|a Consumer behavior \|b building marketing strategy \|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney
250	#	#	\|a 8th ed.
260	#	#	\|a Boston \|b McGraw-Hill \|c 2001
300	#	#	\|a xxiv, 775 p. \|b ill. \|c 25 cm. \|e 1 computer disk [3 1/2in.]
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Market surveys \|z United States
650	#	0	\|a Consumer behavior \|z United States
700	1	#	\|a Best, Roger J.
700	#	#	\|a Coney, Kenneth A,
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=211756
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam