Service Management Strategy and Leadership in Service Business

In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the manag...

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Bibliographic Details
Main Author: Normann, Richard (Author)
Format: Book
Language:English
Published: Chichester John wiley 2000
Edition:Third edition
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