Service Management Strategy and Leadership in Service Business
In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the manag...
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Main Author: | Normann, Richard (Author) |
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Format: | Book |
Language: | English |
Published: |
Chichester
John wiley
2000
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Edition: | Third edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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