Proven strategies in competitive intelligence lessons from the trenches

Proven strategies in competitive intelligence lessons from the trenches

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading indust...

Full description

Saved in:
Bibliographic Details
Other Authors: Prescott, John E., Miller, Stephen H.
Format: Book
Language:English
Published: New York John Wiley 2001
Subjects:
Competitive intelligence
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-211665
005 2021029104030
008 t2001 XXU ag| |#001 ##eng#D
020 # # |a 0471401781  |q hardback 
040 # # |e rda 
041 0 # |a eng 
090 0 0 |a HD38.7  |b .P765 2001 
245 1 1 |a Proven strategies in competitive intelligence  |b lessons from the trenches  |c edited by John E. Prescott and Stephen H. Miller 
264 # 1 |a New York  |b John Wiley  |c 2001 
300 # # |a xv, 333 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
520 # # |a Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.* The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team* Numerous case studies vividly illustrating cutting-edge CI techniques in action 
650 # 0 |a Competitive intelligence 
700 1 # |a Prescott, John E. 
700 # # |a Miller, Stephen H. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=211665 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 

Similar Items