Proven strategies in competitive intelligence lessons from the trenches

• Other Authors: Prescott, John E., Miller, Stephen H.
• Format: Book
• Language: English
• Published: New York John Wiley 2001
• Subjects: Competitive intelligence
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xv, 333 pages illustrations 23 cm
• ISBN: 0471401781

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.* The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team* Numerous case studies vividly illustrating cutting-edge CI techniques in action