Digital marketing global strategies from the world's leading experts
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 416 pages illustrations 244 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471361224 |
Convergence marketing strategies for reaching the new hybrid consumer 
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson