International marketing consuming globally, thinking locally

International marketing consuming globally, thinking locally

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Bibliographic Details
Main Author: McAuley, Andrew
Format: Unknown
Published: New York John Wiley 2001
Subjects:
Export marketing
International economic relations
Globalization
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 337 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0471897442

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