Electronic marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
John Wiley & Sons
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 549 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471155535 |
Electronic marketing integrating electronic resources into the marketing process