Marketing the unknown developing market strategies for technical innovations

Saved in:

Bibliographic Details
Main Author:	Miller, Paul
Format:	Book
Published:	Chichester John Wiley & Sons 1999
Subjects:	New products > Marketing Product management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-211323
020	#	#	\|a 0471986216
090	0	0	\|a HF5415.153 \|b .M55413 1999
100	1	#	\|a Miller, Paul
245	1	1	\|a Marketing the unknown \|b developing market strategies for technical innovations \|c Paul Millier
260	#	#	\|a Chichester \|b John Wiley & Sons \|c 1999
300	#	#	\|a viii, 240 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographcial references and index
650	#	0	\|a New products \|x Marketing
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=211323
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam