Marketing the unknown developing market strategies for technical innovations
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| Main Author: | |
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| Format: | Book |
| Published: |
Chichester
John Wiley & Sons
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 240 p. ill. 24 cm |
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| Bibliography: | Includes bibliographcial references and index |
| ISBN: | 0471986216 |
Innovation, product development and commercialization case studies and key practices for market leadership