Consumer behaviour implications for marketing strategy

Consumer behaviour implications for marketing strategy

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Bibliographic Details
Main Authors: Neal, Cathy (Author), Quester, Pascale (Author)
Other Authors: Hawkins, Del
Format: Book
Language:English
Published: Sydney McGraw-Hill 1999
Edition:2nd ed.
Subjects:
Consumer behavior > Australia
Markets surveys
Online Access:Click Here to View Status and Holdings.
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