Cases in strategic marketing management business strategies in Latin America

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Bibliographic Details
Main Author: D'Andrea, Guillermo
Other Authors: Quelch, John A
Format: Book
Published: New Jersey Prentice Hall 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 # # |a HF1416.6.L38  |b D36 2001 
100 # # |a D'Andrea, Guillermo 
245 # # |a Cases in strategic marketing management  |b business strategies in Latin America  |c Guillermo D'Andrea, John A. Quelch 
260 # # |a New Jersey  |b Prentice Hall  |c 2001 
300 # # |a viii, 280 p.  |b ill.  |c 24 cm 
500 # # |a Includes index 
650 # 0 |a Marketing  |x Management  |x Case studies.  |z Latin America 
700 # # |a Quelch, John A 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=210984 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam