The why of consumption contemporary perspectives on consumer motives, gods and desived
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Other Authors: | , |
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Format: | Unknown |
Published: |
London
Routledge
2000
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Series: | Routledge interpretive marketing research
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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090 | 0 | 0 | |a HF5415.32 |b .R38 2000 |
245 | 1 | 1 | |a The why of consumption contemporary perspectives on consumer motives, gods and desived |c edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman |
260 | # | # | |a London |b Routledge |c 2000 |
300 | # | # | |a xx, 330 p. |b ill. |c 24 cm |
490 | 1 | # | |a Routledge interpretive marketing research |
500 | # | # | |a Includes index |
650 | # | 0 | |a Consumers |x Research |
650 | # | 0 | |a Consumer behavior |
700 | 1 | # | |a Mick, David Glen |
700 | # | # | |a Huffman, Cynthia |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=210946 |
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