The why of consumption contemporary perspectives on consumer motives, gods and desived
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| Other Authors: | , |
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| Format: | Book |
| Published: |
London
Routledge
2000
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| Series: | Routledge interpretive marketing research
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xx, 330 p. ill. 24 cm |
| ISBN: | 0415220955 |
The why of consumption contemporary perspectives on consumer motives, goals, and desires