Marketing research measurement and method

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Bibliographic Details
Main Author:	Tull, Donald S
Other Authors:	Hawkins, Del I
Format:	Unknown
Published:	New York Macmillan Pub. Co. 1980
Edition:	2nd ed
Subjects:	Marketing research Marketing research > Case studies
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Tull, Donald S
245	1	0	\|a Marketing research \|b measurement and method \|b a text with cases \|c Donald S. Tull and Del I. Hawkins
250	#	#	\|a 2nd ed
260	#	#	\|a New York \|b Macmillan Pub. Co. \|c 1980
300	#	#	\|a xvi, 796 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing research
650	#	0	\|a Marketing research \|v Case studies
700	1	#	\|a Hawkins, Del I
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=210737
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