Essentials of marketing

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Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	Hair, Joseph F, McDaniel, Carl
Format:	Book
Published:	Ohio, Cincinnati South-Western College Publishing 2001
Edition:	2nd ed
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0324043767
090	0	0	\|a HF5415 \|b .L2623 2001
100	1	#	\|a Lamb, Charles W.
245	1	1	\|a Essentials of marketing \|c Charles W. Lamb, Joseph F. Hair, Carl McDaniel
250	#	#	\|a 2nd ed
260	#	#	\|a Ohio, Cincinnati \|b South-Western College Publishing \|c 2001
300	#	#	\|a xxviii, 579 p. \|b ill. (some col.) \|c 28 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Hair, Joseph F
700	#	#	\|a McDaniel, Carl
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=210390
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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