Essentials of marketing

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F, McDaniel, Carl
Format: Unknown
Published: Ohio, Cincinnati South-Western College Publishing 2001
Edition:2nd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxviii, 579 p. ill. (some col.) 28 cm
ISBN:0324043767