Marketing a strategic approach

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Bibliographic Details
Main Author:	McColl-Kennedy, J. R
Other Authors:	Kiel, G. C. 1949- Geoffrey Charles
Format:	Book
Published:	Melbourne Nelson/Thomson 2000
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a McColl-Kennedy, J. R
245	1	1	\|a Marketing \|b a strategic approach \|c J. R. McColl-Kennedy, G. C. Kiel
260	#	#	\|a Melbourne \|b Nelson/Thomson \|c 2000
300	#	#	\|a xiv, 926 p. \|b ill. \|c 28 cm \|e 1 compact disk (4 3/4 in)
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Kiel, G. C. \|c 1949- \|q Geoffrey Charles
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=209690
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