How to develop a strategic marketing plan a step-by-step guide

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Bibliographic Details
Main Author: Paley, Norton
Format: Book
Published: Boca Raton St. Lucie Press 2000
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415 .135  |b .P33 2000 
100 1 # |a Paley, Norton 
245 1 1 |a How to develop a strategic marketing plan  |b a step-by-step guide  |c Norton Paley 
260 # # |a Boca Raton  |b St. Lucie Press  |c 2000 
300 # # |a xxx, 372 p.  |b ill.  |c 24 cm.  |e 1 computer disk [3 1/2 in.] 
500 # # |a Includes index 
650 # 0 |a Marketing  |x Decision making 
650 # 0 |a Marketing  |x Planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=209392 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam