How to develop a strategic marketing plan a step-by-step guide
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| Format: | Unknown |
| Published: |
Boca Raton
St. Lucie Press
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxx, 372 p. ill. 24 cm. 1 computer disk [3 1/2 in.] |
| ISBN: | 1574442694 |
Marketing management 
Direct marketing an integrated approach