How to develop a strategic marketing plan a step-by-step guide

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Bibliographic Details
Main Author: Paley, Norton
Format: Book
Published: Boca Raton St. Lucie Press 2000
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxx, 372 p. ill. 24 cm. 1 computer disk [3 1/2 in.]
ISBN:1574442694