YIELD MANAGEMENT
Defines and analyzes the concept of yield and revenue management with special reference to the airline and hotel industries.
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| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
LONDON
continuum
2000
|
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MANAGING SERVICES MARKETING : TEXT AND READINGS
The management and marketing of services
Services Marketing and Management
