YIELD MANAGEMENT

• Other Authors: Ingold, Anthony (Editor), McMahon-Beattie, Una (Editor), Yeoman, Ian (Editor)
• Format: Book
• Language: English
• Published: LONDON continuum 2000
• Edition: Second Edition
• Subjects: Service industries > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 345 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780826448255; 0826448259

Defines and analyzes the concept of yield and revenue management with special reference to the airline and hotel industries.