Managing services marketing

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Bibliographic Details
Main Author:	Bateson, John E.G
Format:	Unknown
Published:	ChicagoDryden Press 1989
Subjects:	Service industries > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0030081745
090	0	0	\|a HD9980.5 \|b B38 1989
100	1	#	\|a Bateson, John E.G
245	1	1	\|a Managing services marketing \|c John E.G. Bateson
260	#	#	\|a ChicagoDryden Press \|c 1989
300	#	#	\|a 591 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=208965
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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