Marketing for hospitality and tourism

Marketing for hospitality and tourism

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Makens, James C., Bowen, John (John T.)
Format: Book
Published: New Jersey Prentice Hall 1999
Edition:2nd. ed
Subjects:
Hospitality industry > Marketing
Tourism trade > Marketing
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Marketing for hospitality and tourism  |c Philip Kotler, John Bowen, James Makens 
250 # # |a 2nd. ed 
260 # # |a New Jersey  |b Prentice Hall  |c 1999 
300 # # |a xv, 800 p.  |b ill.(some col.)  |c 26 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Hospitality industry  |x Marketing 
650 # 0 |a Tourism trade  |x Marketing 
700 1 # |a Makens, James C. 
700 # # |a Bowen, John (John T.) 
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