Marketing for hospitality and tourism

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Makens, James C., Bowen, John (John T.)
Format: Book
Published: New Jersey Prentice Hall 1999
Edition:2nd. ed
Subjects:
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Description
Physical Description:xv, 800 p. ill.(some col.) 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0130110310