Marketing research methodological foundations

Saved in:

Bibliographic Details
Main Author:	Churchill, Gilbert A
Format:	Book
Published:	Chicago The Dryden Press 1991
Edition:	5th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-208960
020	#	#	\|a 0030314720
090	0	0	\|a HF5415.2 \|b .C5 1991
100	1	#	\|a Churchill, Gilbert A
245	1	1	\|a Marketing research \|b methodological foundations
250	#	#	\|a 5th ed
260	#	#	\|a Chicago \|b The Dryden Press \|c 1991
300	#	#	\|a xxxii, 1070 p. \|b ill. \|c 24 cm
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=208960
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|