Marketing research methodological foundations
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago
The Dryden Press
1991
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xxxii, 1070 p. ill. 24 cm |
|---|---|
| ISBN: | 0030314720 |
Marketing research methodological foundations