Spinning the Web A Handbook for Public Relations on the Internet

Spinning the Web A Handbook for Public Relations on the Internet

Spinning the Web is a unique and exciting new guide to public relations strategies and solutions that utilize the Internet. Exploring the connections between public relations and communication technology, this practical book answers technical and strategic questions any practicing or future public r...

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Bibliographic Details
Main Author: Witmer, Diane F. (Author)
Format: Book
Language:English
Published: New York LONGMAN 2000
Subjects:
Information networks
Computers networks
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Spinning the Web is a unique and exciting new guide to public relations strategies and solutions that utilize the Internet. Exploring the connections between public relations and communication technology, this practical book answers technical and strategic questions any practicing or future public relations professional has about using the Internet to achieve public relations goals.
Physical Description:xvi, 233 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:032107713X

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