Global marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, New Jersey
Prentice hall
1999
|
| Edition: | 6th ed |
| Series: | Prentice Hall series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-208368 | ||
| 020 | # | # | |a 0130103365 |
| 090 | 0 | 0 | |a HF1416 |b .K44 1999 |
| 100 | 1 | # | |a Keegan, Warren J |
| 245 | 1 | 0 | |a Global marketing management |c Warren J. Keegan |
| 250 | # | # | |a 6th ed |
| 260 | # | # | |a Upper Saddle River, New Jersey |b Prentice hall |c 1999 |
| 300 | # | # | |a xiv, 639 p. |b ill., maps |c 26 cm. |
| 440 | # | # | |a Prentice Hall series in marketing |
| 490 | 1 | # | |a Prentice Hall series in marketing |
| 504 | # | # | |a Includes bibliographcal references |
| 526 | 8 | # | |a AGR753 |b AT733 |5 AT |
| 526 | # | # | |a International Agricultural Commodity Marketing |b Master Of Science (Agribusiness) |5 Faculty of plantation and agrotechnology |
| 650 | # | 0 | |a Export marketing |x Management |
| 650 | # | 0 | |a Export marketing |v Case studies |x Management |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=208368 |
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Global marketing management