Global marketing management
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, New Jersey
Prentice hall
1999
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| Edition: | 6th ed |
| Series: | Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 639 p. ill., maps 26 cm. |
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| Bibliography: | Includes bibliographcal references |
| ISBN: | 0130103365 |
Global marketing management