Max-e-marketing in the net future the seven imperatives for outsmarting the competition in the net economy

Max-e-marketing in the net future the seven imperatives for outsmarting the competition in the net economy

Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers

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Bibliographic Details
Main Authors: Rapp, Stan (Author), Martin, Chuck (Author)
Format: Book
Language:English
Published: New York McGraw-Hill ©2001
Subjects:
Internet marketing
Business enterprises > Computer networks
Online Access:Click Here to View Status and Holdings.
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