Max-e-marketing in the net future the seven imperatives for outsmarting the competition in the net economy
Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers
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Main Authors: | Rapp, Stan (Author), Martin, Chuck (Author) |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
©2001
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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