Marketing research an applied approach
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Harlow, England
Prentice Hall
2000
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Edition: | European ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-207353 | ||
005 | 2020619115145 | ||
008 | t2000 a 001 eng D | ||
020 | # | # | |a 0139229647 |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.2 |b .M35 2000 |
100 | 1 | # | |a Malhotra, Naresh |e author |
245 | 1 | 1 | |a Marketing research |b an applied approach |c Naresh Malhotra and David Birks |
250 | # | # | |a European ed |
264 | # | 1 | |a Harlow, England |b Prentice Hall |c 2000 |
264 | # | 4 | |c ©2000 |
300 | # | # | |a xvi, 736 pages |b illustrations |c 28 cm |e 1 computer laser optical disc (4 3/4 in) |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing research |
650 | # | 0 | |a Marketing |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=207353 |
964 | # | # | |c BOK |d 01 |