MARKETING An Introduction
This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars(1) theory and concepts; (2) practices and applications; and (3) instructional supportcultivating an efficient, effective...
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Main Authors: | , |
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Format: | Manuscript Book |
Language: | English |
Published: |
New Jersey
Prentice Hall
2000
©2000 |
Edition: | FIFTH EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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