MARKETING An Introduction

MARKETING An Introduction

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This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars(1) theory and concepts; (2) practices and applications; and (3) instructional supportcultivating an efficient, effective...

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Bibliographic Details
Main Authors: Armstrong, Gary (Author), Kotler, Philip (Author)
Format: Manuscript Book
Language:English
Published: New Jersey Prentice Hall 2000
©2000
Edition:FIFTH EDITION
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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