Global Airlines Competition in a transnational industry
This second edition includes: new material on airline alliances; updates to reflect recent developments; extended discussions of the major transatlantic alliance galaxies (the Star Alliance, the BA/American group, the KLM/Northwest group and the Delta/Swissair/Sabena group); greater space devoted to...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Oxford
Butterworth Heinemann
1999
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Edition: | Second Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | This second edition includes: new material on airline alliances; updates to reflect recent developments; extended discussions of the major transatlantic alliance galaxies (the Star Alliance, the BA/American group, the KLM/Northwest group and the Delta/Swissair/Sabena group); greater space devoted to airports slots issue; deeper analysis of customer loyalty schemes and their implications for the future of airline competition; and a revised section on pro and anti-competitive effects of global airline groupings reflecting the intense focus that has been placed on this debate. |
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Physical Description: | xiii, 295 pages illustrations 24 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 0750643501 9780750643504 |