Encyclopedia of major marketing compaigns

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Bibliographic Details
Other Authors:	Riggs, Thomas 1963-
Format:	Book
Published:	Detroit Gale Group 2000
Subjects:	Advertising campaigns > History > 20th century > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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020	#	#	\|a 078763042X
090	0	0	\|a HF5837 \|b .E53 2000
245	1	1	\|a Encyclopedia of major marketing compaigns \|c Thomas Riggs, editor
260	#	#	\|a Detroit \|b Gale Group \|c 2000
300	#	#	\|a xxii, 2063 p. \|b ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising campaigns \|x History \|y 20th century \|z United States
700	1	#	\|a Riggs, Thomas \|c 1963-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=206438
964	#	#	\|c BOK \|d 01
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