Encyclopedia of major marketing compaigns
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| Format: | Unknown |
| Published: |
Detroit
Gale Group
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 2063 p. ill. 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 078763042X |
Great advertising campaigns how they achieve both creative and business objectives 
Advertising Campaign Design Just the Essentials