Strategic marketing a guide for developing sustainable competitive advantage

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Bibliographic Details
Main Author:	Xavier, M. J. 1953-
Format:	Unknown
Published:	New Delhi Response Books 1999
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 8170367875
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415 \|b .X38 1999
100	1	#	\|a Xavier, M. J. \|d 1953-
245	1	0	\|a Strategic marketing \|b a guide for developing sustainable competitive advantage \|c M. J. Xavier
260	#	#	\|a New Delhi \|b Response Books \|c 1999
300	#	#	\|a 359 p. \|b ill. \|c 22 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=206392
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