Strategic marketing a guide for developing sustainable competitive advantage

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Bibliographic Details
Main Author: Xavier, M. J. 1953-
Format: Book
Published: New Delhi Response Books 1999
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 8170367875 
040 # # |a UKM  |d ITMB 
090 0 0 |a HF5415  |b .X38 1999 
100 1 # |a Xavier, M. J.  |d 1953- 
245 1 0 |a Strategic marketing  |b a guide for developing sustainable competitive advantage  |c M. J. Xavier 
260 # # |a New Delhi  |b Response Books  |c 1999 
300 # # |a 359 p.  |b ill.  |c 22 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=206392 
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