Strategic marketing a guide for developing sustainable competitive advantage
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| Format: | Book |
| Published: |
New Delhi
Response Books
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 359 p. ill. 22 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 8170367875 |
Strategic marketing creating competitive advantage